Friday, December 27, 2019

Us Foreign Policy - 2444 Words

1. Introduction The goals and norms of American foreign policy can be traced over a number of centuries. Starting in 1776, foreign policy in the United States (US) has gone through a rollercoaster of competing strategies and schools of thought. Two competing strategies of Isolationism and Internationalism have taken their turns headlining the foreign policy principles of various American governments. Importantly, the reasons for the to and fro movement between these two extremes can not be linked to a single source but to a multitude of elements both internal and external shaping American thinking. In the sections that follow, a historical path will be traced through American foreign policy starting in 1776 with a watershed period†¦show more content†¦The key to combating communism was the belief in the domino theory, claiming that if one state fell to communism it would have a domino effect on neighbouring states, capitulating them into communism. Though small scale conflicts and ideological flare-ups characterised the Cold War Period, the most famous foreign policy principle was that of dà ©tente. Through the leadership of Richard Nixon and Henry Kissinger dà ©tente was based upon mutual respect and the view that both the US and Soviet Union would gain from cooperation and restraint (Kegley et al, 2003: 51). This period was one of the more stable in terms of US foreign policy as it almost singularly focused on defeating the threat of communism and the challenge to its liberal internationalism. Much of the Cold War was based upon ideological differences and power struggle. As the Soviet resolve started to wane under the Gorbachev presidency, the Soviet Union recognised the benefits of the free market economy the US was promoting. During this period heading towards the end of the Cold War the USSR and the US entered into several agreements regarding their nuclear weapons, as well as the control of arms world wide. This would lead to the move toward nuclear disarmament across the rest of the globe. 5. Post-Cold War and 9/11 The post-Cold War period was markedShow MoreRelatedUS Foreign Policy Essay1017 Words   |  5 PagesUS Foreign policy is what the United States of America does in foreign countries. This may include setting new rules or even controlling the countries’ governments. What the US does in other countries usually ends up creating a conflict or an uprising in the region. US foreign policy makes the world very unstable and it causes disagreements between countries. The Israel Lobby has a great deal of negative influence on US foreign policy. The US is also very keen to destroy WahabbistRead MoreEssay about President Bush And Us Foreign Policy1683 Words   |  7 Pages2000 raised a debate between democrat and republican and in the end the American people chose a new leader Mr. George w. Bush. President Bush clearly defined foreign policy objectives and goals. I have seen and hear our dear President Bush foreign policy after September 11. Following this, Bush has established its top priorities in foreign policy. He claims that an acts in the government to improve the international community through negotiation and cooperation. Likewise President Bush remark It isRead MoreUs Foreign Policy2433 Words   |  10 Pages1. Introduction The goals and norms of American foreign policy can be traced over a number of centuries. Starting in 1776, foreign policy in the United States (US) has gone through a rollercoaster of competing strategies and schools of thought. Two competing strategies of Isolationism and Internationalism have taken their turns headlining the foreign policy principles of various American governments. Importantly, the reasons for the to and fro movement between these two extremes can not be linkedRead MoreUs Foreign Policy Essay902 Words   |  4 PagesUnited States Foreign Policy has always been in a constant form of metamorphosis. Gradually, since the birth of the United States of America, the country has been slowly evolving it’s policies and relations with other countries. The United States began its history as a insignificant isolated nation. It slowly overtime would change to what the powerhouse that it is today: A Global Superpower. Just after the 13 Colonies began the break with Britain, the nations first government would come into existenceRead MoreUs Foreign Policy Essay865 Words   |  4 PagesWhy is US foreign policy pulled to extreme of either doing too much or nothing at all? The inability of U.S. foreign policy to stay effective is because America has committed itself to supporting alliances that have not proven to be mutually beneficial. Foreign assistance, which is supposed to improve the well-being of recipient countries, goes directly to small coalitions. The United States, with the fear of losing its position on the global stage, has committed itself to the conundrum of regimeRead MoreThe Washington Rules Of Us Foreign Policy1513 Words   |  7 PagesThe â€Å"Washington Rules† project of US foreign policy has managed to sustain and regenerate itself since the end of World War Two. According to the theory of â€Å"Washington Rules,† the world must be ordered by the United States and cannot be permitted to order itself. This notion is considered to be a self-mechanism; the United States has a duty and moral obligation to be the world’s policeman to the point where other nations just naturally expect us to act. Nonetheless, we so metimes forget that by followingRead MoreEssay on Israel and US Foreign Policy1261 Words   |  6 Pagesof the US, served its own interests which were not always consistent with US interest in regional stability. The Israeli violations, however, were either condoned or even approved by the US administrations. These reactions comprised what this chapter addressed as a pro-Israel model of intervention. The pro-Israel intervention represented the US foreign policy reaction when the violation to regional stability was committed by Israel. The cases discussed above were evaluated against the US reactionRead MorePost-Cold War US Foreign Policy1417 Words   |  6 PagesPost-Cold War US Foreign Relations The Cold War and its ending with the dismantling of the Soviet Union and a great reduction in the threat of communism as a competing system to capitalism and democratic governance changed the focus of US foreign policy. The change did not happen overnight and has ebbed and flowed significantly across time, often associated with the nature of foreign conflicts and US involvement in them but change it did (Saull, 2007, p. 180). The reduction of the size, might andRead MoreUS Foreign Policy During the 20th Century797 Words   |  4 PagesOver the course of the history of the United States, specific foreign policies have affected the methods in which the U.S. involves itself around the globe. Specifically, certain policies have affected U.S. involvement in Latin America. It is the intention of this essay to explain the United States foreign policy behind specific doctrines. In order to realize current objectives, this paper will proceed as follows: Part 1 will define the Monroe Doctrine, Sections 2, 3, 4, and 5 will concurrentlyRead MoreHistory And Political Science : Future Of Us Foreign Policy Essay1357 Words   |  6 PagesName: Course: Instruction: Date: History and Political Science: Future of US Foreign Policy America has been enjoying complete global domination for quite a while now. There is no other country on earth that has been able to do that; ever. For about 50 years, America has been the strongest in terms of its economy, its military might, as well as the cultural power it holds over the other countries in the world (Hastedt). For the last twenty years, all the rest of the world has known in terms of the

Thursday, December 19, 2019

Event Medical Staff Training Summary - 1073 Words

Event Medical Staff Training Manual About Us We are an LLC mobile medical care unit, specifically trained to deal with event medical staffing. We are compassionate, caring, and professional. A team of 8-10 independent contract EMT’s will be available for bookings. We provide on-site medical care, and a 24 hour medical booth. Our teams respond to all medical calls, roam the grounds to look for emergencies, and limit the need for medical transport for events. Corporate Regulation According to yourtrainingprovider.com: â€Å"The Centers for Medicare and Medicaid (CMS) oversee most of the regulations related directly to the health care system, and for ensuring compliance to the Health Insurance Portability and Accountability Act (HIPAA). HIPAA,†¦show more content†¦The ATSDR responds to hazardous material threats, educates the public on HAZMAT risks and encourages community members and organization’s participation. The Environmental Protection Agency (EPA), another federal agency, was created to protect human health and the environment through the writing and enforcing of regulations based on laws passed by Congress.†(yourtrainingprovider.com. n.d.) Contracts When an event is booked, a legally binding contract will be drawn up by our lawyers. It will include an agreement, consideration, capacity, genuineness of assent, and legality of purpose. It will be signed by the event coordinator, event medical services CEO Jayme Ward, and a witness. The contract shall include: event name, date, and location, type of event, expected number of attendees, and an outline of the services we provide. Negligence Torts Business Law-Law Business and Society states that torts are, â€Å"civil wrongs not arising from contracts.†(McAdams. P. 278) Torts involve a breach of duty resulting in loss and or injury. Negligence is defined as, â€Å"situations in which harm is caused accidently, and no intent is present.† (McAdams. p.279) According to the association of state and territorial health officials, â€Å"A number of specific negligence theories may apply in the emergency response context: Medical Malpractice—Health care providers may be open to malpractice claims for breach of duty to a patient. Scope of Practice—A licensedShow MoreRelatedSEC440 Week 7 Essay1041 Words   |  5 Pagesprotected health information (PHI) are to ensure that all physical/electronic processes are safeguarded from any third party entity or unauthorized personnel according to HIPAA. All health care data to include any medical insurance information is to be private and must be secure. All medical institutions within the U.S. are expected to enforce these rules to ensure that they are compliant with the law. Title I of HIPAA protects health insurance coverage for workers and their families when they changeRead MoreChallenges Facing Sports Facilities Managers1266 Words   |  6 Pagessport venue during any event can be challenging even to the most seasoned facility managers. There are many factors that a facility manager must consider in order to ensure the event is a success. Success of an event can be measured in many ways across a wide array of topics; two of which are crowd management and alcohol management. Having a solid plan and operational controls in place for both can lead to a fun and safe environment for all parties involved with any event. Crowd Management AmmonRead MoreIntegrated Family Wellness ( Ifw ) A Alternative Medicine Medical Clinic1584 Words   |  7 PagesFamily Wellness (IFW) a alternative medicine medical clinic located in Brookfield, WI. It has been owned and operated by Dr. Michele Nichols NMD since 2001. In 2015 it was identified that Dr. Nichols desires for her organization to have a franchised system for medical providers to establish their own profitable integrated medical practice, regardless of the specialty. Lisa McNeil and Trifecta Consulting were hired to assess the organizational and training needs, determine why profits have flat linedRead MoreThe Delivery Of Health Services1120 Words   |  5 Pagesdepartments and health care professionals. Objectives The Risk Management Plan is a holistic approach: a) Clinical/Patient Safety: patient safety, quality of care, staff awareness, proactive patient safety initiatives, promotes culture of safety through education, policy development, standardization of processes, patient/employee/staff satisfaction b) Healthcare Operations: encompasses all aspects of risk identification, loss prevention, and loss reduction c) Legal/Regulatory: healthcare regulationsRead MoreThe Implementation Of Icd 101139 Words   |  5 Pagesdeveloped the ICD-10 codes to improve public health by consolidating health information for better research, understanding trends, reducing epidemics and pandemics, and carrying out the ultimate dispensary of healthcare services for all people. Executive Summary Healthcare and the dispensing of targeted care under systematic assessment and diagnostic circumstances are becoming more streamlined with the advent of ICD-10, or International Classification of Diseases and Related Health Problems, code system (WorldRead MoreA Letter Of Interest For The Clinical Therapist Position At The Ohio State University Counseling And Consultation Service782 Words   |  4 Pagesmakes CCS the ideal place to begin my professional career. I believe that the rigorous didactic and clinical training I have gained working specifically within college counseling centers over the last four and a half years has prepared me well to serve at a dynamic, fast-paced clinical environment such as yours. Through my training within university counseling centers, community and medical clinics, I have become adept at providing brief individual and group therapy to adults and college studentsRead MoreHipaa Article Review And Evaluation1331 Words   |  6 PagesWith the conversion to electronic medical records and the creation of social media just to name a few, ensuring patient privacy is of the utmost importance for healthcare facilities in this day and age. In order for an organization to avoid hefty fines, it is imperative that a healthcare administrator maintains compliance with the standards and regulations associated with the Health Insurance Portability and Accountability Act (HIPAA). This paper will provide a summary of the key points of three articlesRead MoreTask 1 Accreditation Audit Essay1038 Words   |  5 PagesAccreditation Audit Task 1. A1. Communication, this is the key focus area that is evaluated in this summary. Communication is a key focus area of the joint commission audit and is also a key area in which Nightingale Community can make enhancements. Communications must be a two way free flow of information. The information exchanges occur between providers, staff, and patients or clients. This was an area that needed improvement was noted in the previous accreditation audit. Some noted priorRead MoreSchool Violence Throughout The United States1233 Words   |  5 PagesExecutive Summary School violence in the U.S. Violence in the form of school shooting has become more common in recent years. Violence occurs in both inner city and small, suburban schools. Some of the devastating effects of school violence have been reported by media sources, and the school as an educational institution is compromised when students no longer feel comfortable or safe there. School violence affected about 1.2 million students in the U.S. According to Law Library, the frequency and

Wednesday, December 11, 2019

American Multinational Company

Question: Write an essay on Apple Inc. Answer: Introduction Apple Inc. is an American multinational company. It is a technology company that manufactures, develops and sells consumer electronics and software. The headquarters is located in Cupertino, California. It was formed by Steve Jobs and Steve Woznaik in 1976. It is worlds second largest technology company and mobile phone manufacturer (Sanchirico, n.d.). Current CEO of Apple Inc. is Timothy Cook. The products that Apple Inc. designs are I-Phone smartphones, I-Pad tablet computers, iPod media player, Mac personal computer and various computer software and online App services. The first generation iPhone was released in 2007 followed by 3G, 3GS, 4, 4S, 5, 5S, 5C, 6S, 6Splus and the latest one is iPhone SE that has been released recently on 31 Mar 2016 (Sanchirico, n.d.). In this report, we will discuss the Marketing Strategy used by Apple iPhone before launch into the market and will survey the activities that were executed to make it a success. The company followed the same strategy before launching of all series of iPhones including current product SE and resulted in a successful product in almost all target markets (Capatina Draghescu, 2015). Situation Analysis Social - After the launch of the iPhone in the market, a survey was done among prior users, of Apple products to know about the market trend. 24% of 18 - 23-year-olds owned an I-Phone and 77% owned at least one apple product and were brand loyal (Capatina Draghescu, 2015). Target market included teenagers, businessmen, and high-end income earners. Legal - Apple Inc. follows labor laws during the manufacturing and distribution of its products. It also owns a privacy policy to stop its products being copied. All customers are protected under consumer laws and get a 1-year warranty on purchase of any Apple product. Economical - Apple Inc. has created jobs for many people across the world thus have large effects on many countries economies (Capatina Draghescu, 2015). Political - There are certain political issues line up against Apple Inc. For example, the debate over iBookstore and the allegations put by Obama against the company. Market and Competitor Analysis When the iPhone was launched in the market, there were few players operating in this industry. RIM and Palm were two of them which were posing as big competitors against Apple Inc. Palm was quite settled in the market but was facing issues regarding software and product usability. One of the major features of smartphones, web browsing, was not chartered by most of the competitors (Annan, 2005). Apple Inc. took advantage of this weak point and took a hold on the market with the launch of the first iPhone in 2007 with all the basic features that a smartphone could have. It was a full frontal attack that made this product popular among the target market. Apple Inc. had always been a customer-centered organization, but it didnt take much time to be a leader in the industry. SWOT Analysis Strengths - Repeat, referral and loyal customers - Brand Value - Quality customer service - Regular improvement of research and development team Weaknesses - Limited outside software uploads on I-phones - Update failures and product recall - No compliance with non-Apple products - Certain Law Suits Opportunities - New Retail stores launch - Mobile device and media expansion - Service stores launch in small markets Threats - Improvement in competitor products - Fast changing technology - Short product life cycle International Market Entry Strategy It is not easy to penetrate an already established market. The threats of entry include economies of scale in production and RD, Capital requirement, Product Differentiation, Distribution channel access and Government policies of the target markets. With the growing industry of smartphones, there are chances of more competitors addition. The strategy that an iPhone introduced to enter into new markets is a high-quality product with unique features (Chen, Shen, Chiu, 2007). It targeted only high-end market to sell higher-cost products. And the marketing strategy followed helped it to set up in new markets as a highly competitive established brand. Service centers to be opened in many countries and Apple retail stores to be introduced in new emerging markets like China and India. Future expansions in residential markets help generate more business and budget to expand in developing countries (Fletcher Brown, 2004). Consumer Analysis Product Attributes, Consequences of use, and personal values are the main factors that affect a consumer decision about any product. But product attributes are the reasons that may change and affect ones decision (Chen, Shen, Chiu, 2007). Apple Inc. introduced iPhone keeping this element in consideration. The outstanding applications, fast system, and brand name made the product popular among consumers and attracted a high volume of buyers. Segmentation and Target Market Demographic - Segmentation is done on the basis of age, gender, family size, income, education, and occupation, etc. are known as demographic segmentation. IPhone sales get affected by age, gender, profession, and the income of the buyer (Clapperton Corones, 2007). The target market is medium and high-end income groups. Teenagers and businessmen are the niche market. And men constitute a major target group. Psychographic - Social class is the base of such segmentation. People with different interests, opinions, and attitudes prefer to purchase different products. People who have an interest in high-tech products are target groups for iPhone. Use-related Segmentation - the market can be divided as per usage rate and brand awareness also (Clapperton Corones, 2007). Generally heavy and medium users prefer to buy iPhones to cater to their needs of a smartphone. Benefit Segmentation - different people get benefited differentiated from the same product. Some people accept iPhone due to its simplified systems, whereas others choose to buy it to maintain social status being it a market leader. Marketing Mix Marketing Mix is a combination of elements that campaign altogether to promote and sell a product in the market. Companies who plan to launch a brand or a new product under an existing brand in a new or existing market need to organize the launch effectively considering Marketing Mix Strategy (Clapperton Corones, 2007). The correct procedure and right marketing mix need to be structured before the introduction of any product or brand or it may result in failure of the product. Apple iPhone marketing mix signifies how the company counterpart its business activities with the target market conditions ("Apple Product Mix and Marketing Mix", 2014). The marketing mix strategy allows the firm to address market conditions efficiently and cater to the competitive landscape through the correct and appropriate study of product, price, distribution place and promotional activities ("Apple Product Mix and Marketing Mix", 2014). The target market for the I-phone remains teenagers, businessmen, and medium to high-income earners. As the segmentation has already been targeted, Apple Inc. designs iPhone keeping high standards and quality, exclusive phones with high expertise although at slightly higher prices. Product The product component of the marketing mix is an item that caters to the market demands. It can be a physical item, a service or maybe a virtual contribution. A product is designed keeping in mind the needs and demands of customers regarding the product design, packaging, size, usage, features, branding, and quality (Danish Xi, 2010). Every product should create value for the business. It should have some unique features to stand alone in the market. There should be a unique selling proposition (USP) to attract a majority. The product characteristics further follow other elements of the marketing mix. IPhone 6 is sixth recent released product in apple smartphones series. IPhone is a modified product of earlier phones with a large screen size and internal software up gradation (Goh Ryan, 2008). Apple does not compare iPhone with other smartphones, but is in competition with own products time to time. So, it can be said that iPhone does not enter into the competitive market based on the product. If we compare iPhone 6 with earlier phones, it can be concluded that it delivers a spacious screen, improved speed with wireless connections, better autofocus of camera, and storage capacity (Briggs, Krishnan, Borin, 2005). All the three things required by customers in a phone: design, features and performance are fulfilled by this phone. IPhone is a combination of a smart handheld phone and an iPod, which is designed with an internet connecting the device to surf web. IPhone features searching, web browsing, email, and maps compatible with both windows based computers and Mac. The synchronization function is automatic in this phone. It is a regular bar shaped phone available in different colors. Features: à ¯Ã†â€™Ã‹Å" Dimension: 138.1x67.0x6.9 mm à ¯Ã†â€™Ã‹Å" Display: 4.7 inches LED à ¯Ã†â€™Ã‹Å" Operating system: iOS 8 à ¯Ã†â€™Ã‹Å" Memory: 16/64/128 GB The iOS operating system is the most vital obsession for people. The phone hardware designed is very compatible with the internal system that allows a smooth run of the phone with high processing speed. Exclusive Apps of this product also attract many customers. Itunes, apple store, safari, etc. are additional features that complement the product (Debruyne Reibstein, 2005). Other than this, an important step to be analyzed while a product launch is the stages of its lifecycle. Any product goes through four stages. à ¯Ã¢â‚¬Å¡Ã‚ · Introduction - It is an initial growth period, which generally remains slow following product launch. But in iPhone 6 case, it was much faster. The number of phones sold in first three days of its launch surpassed the record of Samsung phone sales in first 2 months. à ¯Ã¢â‚¬Å¡Ã‚ · Growth - It is a fast growth stage in the market when the product has been established successfully. This stage is what iPhone 6 has currently (Harries, Rettie, Studley, Burchell, Chambers, 2013). à ¯Ã¢â‚¬Å¡Ã‚ · Maturity - This is the period when sales slow down as the product becomes omnipresent. The earlier models of the iPhone such as iPhone 5 and 5S are in this stage right now. à ¯Ã¢â‚¬Å¡Ã‚ · Decline - A downward sales period as product generally becomes obsolete or other better options replace the product in the market. For example, iPhone 4 and 4S. Price The pricing strategy followed by a company is the base of a marketing plan. It is the most important part as it is a support for all other elements of marketing mix strategy. This is the only element which generates an organizations turnover. Pricing is not an easy task as it must follow demand and supply ratio (Degree Pan Jooyoung Kwak, 2013). Costing too much or too low for a product may result in failure of the product. There are a number of pricing strategies available. But the strategy that a company adopts usually depends on upon the companys objective. While rolling out a product in the market, Apple chooses the pricing strategy very cleverly. IPhone is a premium product that targets high- end markets, so the company espoused Skimming Pricing strategy for this product ("Larry Ha, 2016). Under this approach, a marketer sets a high price for a product. The main objective of the company remains to earn a maximum profit before any substitute or competitive product appears in the market. Later on, the prices lower down drastically to attract the low-end buyers. The same trend is followed by iPhone in the market. It is of very high price in comparison to other products available in the market, but the niche market of Apple is very loyal to the company. The price of iPhone is generally determined by using the demand forces (Low Pittaway, 2008). The prices are decided in such a manner that the product dominates the market that too remaining profitable for the company. The price decreases as per product life cycle. Another interesting fact about iPhone pricing is that it never offers any discount. The discount offers are launched under few schemes like sales promotion or exchange offer. A standard price is followed and maintained all over the market. Place The place in the marketing mix is defined as the strategy adopted by an organization to make a product reach the customer. The distribution of the product to make it available to the customer is the main aim of place mix strategy. The distribution should be done at the right place at the right time with the least possible cost applicable keeping its quality intact. Effective distribution in an efficient manner is required for any organization to meet its marketing goal. If the product demand is under or over estimated, it may affect a companys profitability. Apple Inc. follows this stage very well. IPhone is functional in many nations and excellent service backup is also available in all of these countries. Apple Inc. aims at colossal roll out across the globe. All the major retailers online and retail phone showrooms have iPhone inventory (Maisch Meckel, 2009). The product display remains good that ensures the unique stand of the product. IPhones move from manufacturer to wholesaler and then further to the retailer, which can either be an Apple store or a certified online or store retailer. The phones are sold directly to customers at a fixed price. A number of products distributed to retailers depend on upon the demand generated from that particular area (Maisch Meckel, 2009). All the retailers get the product through distributors or through a carrying and forwarding agent, whereas Istores get products directly from the company. Apple also has a provision of corporate sales of iPhones. There is a separate corporate sales department t hat caters to these needs. Promotion The promotion element of marketing mix means the communication with customers about a products features and benefits. When the product and price get finalized, the next step is to tell customers about that new product. The steps taken to inform customers and to increase product awareness in the target market are called promotional strategies (Murray, 2008). The awareness can be increased by using various modes of promotion to increase sales and to create brand loyalty. Information provided during promotional activities helps the customer to decide about the purchase. The product can be promoted through advertising it to the target market in several ways, such as print media, television, the internet, mouth publicity, and spokesperson, etc. Before deciding on the roll out of an advertisement, it is necessary to research consumer pattern and choose the correct time to target maximum audience. The product features displayed during an advertisement should meet customers expectations. The re are different ways, by which a product can be promoted like public relations and sponsorship, personal selling, direct marketing, and sales promotions. But the advertisement option was chosen by Apple Inc. to promote the iPhone. IPhone promotion is generally done through television advertisements, billboards, and online ads. The ad is designed considering demands of all markets. (Reder, 2009) There are sample phones available in all stores to allow customers to check and trial the phones before deciding on the purchase. The advertisement needs to be repeated at regular intervals and ensure its rolling out for a long time to ensure good sales. Advertisement is also aired in two platforms: ATL (Above the line) and BTL (Below the line) ATL Platform - there are various advertising methods used for iPhone promotion. Some of those are full front page advertisements for a product launch, radio and television advertisements. IPhone is displayed everywhere on each ATL platform to target the premium segment of the market. Maximum promotions are done in ATL segments (Ritter, 2014). BTL Platform - Hoardings and Point of sale advertisements in the retail outlets are methods used by companies to promote iPhone at BTL platform. Few sale promotions and exchange offers are being offered to customers via BTL marketing. IPhone 6S was advertised for older iPhone users through pop-up messages in the App store. This is an example of direct marketing. This product was launched with a tagline I-Phone 6S is here and the only thing thats changed is everything. The TV and online advertisements include the services of celebrities also (Sigal, 2016). Ads featuring movie actor Jamie Foxx and basketball star Steph Curry expressed the power of iPhone 6S and 6S plus were displayed for quite a long time on YouTube channel. One ad demonstrated the hands-free use of Siri to make this feature familiar with customers. One major factor about iPhone promotion strategy is that Apple does not advertise its products alone, but make the retailers and stores advertise that they are selling iPhones. Operators get benefits of stock distribution when they advertise about Apple products following the rules decided by Apple Inc. Economic Evaluation - AT the launch of iPhone 6, economists forecasted strong demand of the product with almost 71.5 Million iPhone sales in the last quarter of 2014 and drop to 50 Million units in the first quarter of 2015 (West Mace, 2010). - IPhone 6S was predicted to be sold double in numbers than iPhone 6S plus - During the maturity stage of the product currently in 2016, sales increase has been forecasted due to a decrease in product price and the introduction of promotional offers. - Revenue of $265 to $285 million from the sale of 6S and 6S plus (West Mace, 2010). Implementation, Evaluation, and Control Implementation and control are vital parts of the marketing plan. Execution of the steps as planned is very important to make the entire process a success. Starting from running ads to distribute product at right time at the right place is crucial. The evaluation process includes a regular check of qualitative and quantitative aspects associated with strategy and implementation. To check the data and make sure that the company has achieved its objective results in a successful product (Edwards, 2010). Control is important to process evaluation. Control set up during marketing plan introduction decides how to evaluate plans to achieve companys goals. Marketing budget and shares are included in the control process. Apple Inc. is a successful company and there are separate teams to keep track of proper evaluation during implementation and control process. Action Plan and Budget - Total operating expenses, including selling, administrative, research and development, and other general expenses are increasing by 18% every year. - Net sales are increased by 5%-10% every year - IPhone sales are increasing 12%-20% every year - Advertising expenses for FY 2014 are approx $ 1.2 Billion Monitoring and Control Mechanism Marketing activities need to be checked several times to determine if they will yield desired results or not. Any particular plan should repeat at regular intervals to check its success and should be analyzed properly before canceling or introducing a new plan (Evens, 2005). Few things should be considered before taking any decision: External factors - Economic shifts, competitor moves, economy dips etc. Cost Benefits - Calculate internal costs and take calculative risks Feedback - reliable feedback mechanism, effectiveness measures Long-term Perspective - Calculate and forecast long-term profitability Conclusion In this report, we have studied in details about a market plan that needs to be analyzed, evaluate and implement before the launch of any new product of an existing brand. We have taken iPhone as our target product and have studied about factors that influence any new product, market and competitor analysis, and SWOT analysis. Other than this, we have discussed various segmentation and target market strategies. The marketing mix strategy was main motive of this report. Implementation of strategy has also been described considering the evaluation and control mechanisms. Budget and forecasting have also been done. References (2016).Entrepreneurship.org. Retrieved 26 May 2016, from https://www.entrepreneurship.org/resource-center/monitoring-and-controlling-marketing.aspx Annan, J. (2005). Situational Analysis: A Framework for Evidence-Based Practice.School Psychology International,26(2), 131-146. Apple Product Mix and Marketing Mix. (2014).Slideshare.net. Retrieved 26 May 2016, from https://www.slideshare.net/nb1234/apple-product-mix-and-marketing-mix Briggs, R., Krishnan, R., Borin, N. (2005). Integrated multichannel communication strategies: Evaluating the return on marketing objectivesthe case of the 2004 Ford F-150 launch.Journal Of Interactive Marketing,19(3), 81-90. Capatina, G. Draghescu, F. (2015). Success Factors of New Product Launch: The Case of iPhone Launch.International Journal Of Economics And Finance,7(5). Chen, C., Shen, C., Chiu, W. (2007). Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms.Industrial Marketing Management,36(8), 1046-1056. Clapperton, D. Corones, S. (2007). Technological tying of the Apple iPhone: Unlawful in Australia?.QUT Law Review,7(2). Danish, M. Xi, H. (2010). Operating system development with ATS: work in progress.ACM SIGPLAN Notices,44(11), 6. Debruyne, M. Reibstein, D. (2005). Competitor See, Competitor Do: Incumbent Entry in New Market Niches.Marketing Science,24(1), 55-66. Edwards, C. (2010). The killer iPhone. How Apple designed its new model to be sweet to customers an vicious to rivals.Strategic Direction,26(11). Evens, T. (2005). Some Ontological Implications of Situational Analysis.Social Analysis,49(3). Fletcher, R. Brown, L. (2004).International Marketing. Pearson Education UK. Goh, S. Ryan, P. (2008). The organizational performance of learning companies.The Learning Organization,15(3), 225-239. Harries, T., Rettie, R., Studley, M., Burchell, K., Chambers, S. (2013). Is social norms marketing effective?.European Journal Of Marketing,47(9), 1458-1475. Larry Ha: Introduction Situational Analysis of Apple Iphone. (2016).Larryha.blogspot.in. Retrieved 26 May 2016, from https://larryha.blogspot.in/2011/11/introduction-situational-analysis-of.html Low, D. Pittaway, A. (2008). The iPhone induction a novel use for the Apple iPhone.Pediatric Anesthesia,18(6), 573-574. Maisch, B. Meckel, M. (2009). Innovationskommunikation 2.0 Das Beispiel Apple iPhone.Thexis,26(2), 42-46. https://dx.doi.org/10.1007/s11621-009-0031-8 Murray, D. (2008). iReference: Using Apple's iPhone as a Reference Tool.The Reference Librarian,49(2), 167-170. Reder, M. (2009). Case Study of Apple, Inc. for Business Law Students: How Apple's Business Model Controls Digital Content Through Legal and Technological Means.Journal Of Legal Studies Education,26(1), 185-209. Ritter, S. (2014). Apple's Research Kit Development Framework for Iphone Apps Enables Innovative Approaches to Medical Research Data Collection.Journal Of Clinical Trials,05(02). Sanchirico, C. As American as Apple Inc.: International Tax and Ownership Nationality.SSRN Electronic Journal. Sigal, M. (2016).Apple's segmentation strategy, and the folly of conventional wisdom - O'Reilly Radar.Radar.oreilly.com. Retrieved 26 May 2016, from https://radar.oreilly.com/2010/09/apple-segmentation-strategy-an.html West, J. Mace, M. (2010). Browsing as the killer app: Explaining the rapid success of Apple's iPhone.Telecommunications Policy,34(5-6), 270-286. https://dx.doi.org/10.1016/j.telpol.2009.12.002 Degree Pan Jooyoung Kwak,. (2013). A Case Study on Proprietary Standard Success :Lessons from Strategic Approaches of Apple's iPhone.The Knowledge Management Society Of Korea,14(3), 37-54.

Tuesday, December 3, 2019

Structural Transformation in The Rise of Silas Lapham free essay sample

An examination of William Dean Howells novel The Rise of Silas Lapham. This paper analyzes the structural symmetry of the opening and closing scenes in The Rise of Silas Lapham by William Dean Howells in order to demonstrate the moral change that Silas Lapham has undergone. The author uses the opening and closing interviews to explore the deeper aspects of Silas morality and identity. The author also makes use of various critical reviews. The structural symmetry, which appears in the opening and closing scenes in The Rise of Silas Lapham, provides a lens through which the true transformation of Silas Lapham can be viewed. The two scenes, which both involve an interview with Colonel Lapham concerning his solidity, mirror each other in order to demonstrate the moral change that Silas has undergone. The novel is an exchange between beginnings and endings, for Silas must eventually fall in order to rise. The financial risen but morally fallen man portrayed in the opening interview becomes the morally risen but financially fallen man in the closing interview. We will write a custom essay sample on Structural Transformation in The Rise of Silas Lapham or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thus, as Wai-Chee Dimock states in , The Economy of Pain, What makes Laphams fictive trajectory possible is a crucial and animating process of exchange: an exchange between beginnings and endings, between what he starts out with and what he ends up with (Dimock 82-83). Given this perspective, it is then essential to analyze Laphams transformation through the parallel exchange between the opening and closing scenes.