Huella Online Essay

IntroductionHuella Online Travel was an Internet travel portal Founded in 1999 in Kuala Lumpua, Malaysia targeting Greater chinaware and Asian Pacific. It expanded into 10 different markets across Asia, including Hong Kong. Huella online travel sells travel related products and services to customers, on behalf of suppliers, such as airlines, car rentals and hotels. Problem parameterHong Kong consumers have low interest in buying airline tickets online although internet penetration is quite high. Research ObjectivesHuellas Hong Kong site was launched in 2000. Revenue return in Hong Kong had been less than expected. Huella market share in Hong Kong to be only 4% compared 9% in Singapore. In this regard, we seek to To get a perspicacity insight into Hong Kong online travel market To find rationale behind low us eon of online booking of airline tickets in Hong Kong especially lot belonging to the age group of 18-35 Perception of Huella brand and its Hong Kong websiteResearch DesignT he research will be conducted with the help of survey through the feedback of questionnaires from a sample of 300 people (including both male and female) belonging to the age group of 18 to 35 and will be conducted online. The sample will focus students, business executives and leisure travellers. The respondents apply to fill the questionnaire will be based on Random Sampling. DATA ANALYSISThe answers of the questions in the questionnaires will be analyzed on the basis of collection plate which may vary from question to question and is constructed at the time of preparation of the questionnaires. The results will be shown in terms of percentages and the graphical representation of peoples preferences in terms of percentages and ratios. BUDGETThe overall cost may range from $ 2,000 to $ 3,000 approximately. SCHEDULEThe Research may take Three months, according to the schedule as follow One month for the questionnaires to be filled by respondents. One Month for the Data Analysis.On e Moth for the preparation of Report.